Simple CX Blog

Practical CX insights

How is AI transforming Customer Experience?

A controversial technology Interest in AI has been steadily increasing for the last decade or so. Leading tech companies anticipated long ago, a great technology that can transform their business. Two shining examples can be IBM’s Watson defeating humans in Jeopardy...

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Getting actionable insight from unstructured customer feedback

Many customers want to tell you what they think and how they feel. Are you really listening to them? Most likely you are saying ‘YES’ and you’re not alone! It is fair to say that companies have become better at listening to their customers in recent years. How deep do...

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Delivering The Customer Experience Promise

As everyone begins to look quite similar regarding the product, price, channel, and service quality, the critical question becomes: “How do we differentiate our brand to become and stay the preferred choice of our target customers?” If we consistently deliver...

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