For insurers, improving customer experience and service quality is not only a necessity; it is also a loyalty and revenue growth opportunity. According to Forrester, if an insurance firm were to move from a below average customer experience score to an above average...
Many customers want to tell you what they think and how they feel. Are you really listening to them? Most likely you are saying ‘YES’ and you’re not alone! It is fair to say that companies have become better at listening to their customers in recent years. How deep do...
As everyone begins to look quite similar regarding the product, price, channel, and service quality, the critical question becomes: “How do we differentiate our brand to become and stay the preferred choice of our target customers?” If we consistently deliver...